Why We’re Shifting How the Studio Works (and Why It’s Better for Everyone)
If you’ve been part of Aesthetic Collective for a while, you may notice that things feel a little more intentional lately. More open. More flexible. More calm.
That’s not an accident.
Over the last few years, the studio has grown alongside the people who use it. What started as a shared creative space naturally accumulated props, furniture, fabrics, sets, and storage. While that worked for a season, we reached a point where the studio was trying to be everything at once: a shooting space, an event venue, and a storage room.
That mix was no longer serving the studio, or the people creating inside it.
So we made a shift.
Separating storage from studio space
One of the biggest changes we made was separating storage from the main studio. This allowed us to reclaim the studio as what it was always meant to be: a flexible, open, blank canvas.
This change came with a real investment on our end. We added additional square footage to house props, decor, and set elements properly. That increase in space also meant an increase in overhead, but it was a necessary step to protect the studio long-term and improve the experience short-term.
By removing storage from the main creative space, we gained:
Cleaner sightlines for photography
More flexibility for events and layouts
Better lighting flow
Less visual clutter
Faster resets between bookings
And honestly, a lot more breathing room.
A blank space creates better work
One of the most common things we hear from photographers and hosts is how much they value a space that doesn’t dictate the vision.
A blank, open studio allows you to:
Build sets intentionally instead of working around them
Create multiple looks in one session
Bring in your own elements without visual competition
Focus on composition, light, and people instead of what needs to be moved
This shift was about creating a studio that supports your ideas, not one that unintentionally steers them.
Why props and decor are now intentional add-ons
With a dedicated prop and storage area, we’re able to better care for the items that make events and shoots special. Laundering fabrics, inspecting pieces, reorganizing between bookings, and keeping things photo-ready all take time and resources.
Moving props into a curated add-on model allows us to:
Keep items in better condition
Maintain consistency between bookings
Prevent wear and tear from constant handling
Ensure the studio itself stays clean and open
It also keeps expectations clear. Studio rental gives you the space. Add-ons give you access to specific tools when you want them.
Better for events, better for photos, better for everyone
These changes weren’t made to complicate the process. They were made to simplify it.
Clear separation between:
Studio rental
Styling and design services
Prop access
means fewer assumptions, smoother bookings, and a better experience from start to finish.
It also means when you walk into the studio, it’s ready to become whatever you need it to be.
Looking ahead
Aesthetic Collective is still evolving, and we’re committed to doing that thoughtfully. This shift allows us to protect the space, respect the work happening inside it, and continue offering a studio that feels inspiring, functional, and easy to use.
Thank you for growing with us, for trusting the process, and for continuing to create here. We’re excited about what this next chapter makes possible.
